Who We Serve

    Life Insurance for the Self-Employed and Small Business Owners

    When you work for yourself there is no HR department quietly providing a group life benefit in the background. Everything is on you — and there is usually more to protect, because business debt and personal debt tend to be tangled together.

    Not sure which fits?

    Answer a few questions and we'll point you to the right coverage.

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    What should you know about The exposures that are specific to you?

    Employees generally have one of these. You may have all four.

    No group coverage at all — the baseline everyone else has does not exist

    Personally guaranteed business loans and lines of credit that survive you

    Key person risk — the business may not function or sell without you in it

    Buy-sell obligations if you have a partner, which need funding to be enforceable

    What should you know about Key person and buy-sell coverage?

    Key person insurance is owned by the business on the life of an essential person, giving the company cash to survive the disruption. A buy-sell agreement funded with life insurance lets a surviving partner buy out the deceased partner's share without a forced sale — an unfunded buy-sell agreement is often just a document describing a problem.

    What should you know about Personal coverage still comes first?

    Before the business structures, make sure your household is covered. A term policy sized to your mortgage, debts, and family income needs is the foundation. The business layers go on top of that.

    Why work with an independent agent?

    A captive agent usually represents one company. Our network includes 20+ top-rated carriers, with available options depending on your state and profile. We help compare quotes for coverage and underwriting fit at no cost for comparison, without guaranteeing approval or the lowest price. Policy premiums apply.

    Licensed Agent vs. captive agent — the full breakdown

    Frequently asked questions

    Other people we help

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    This page is educational and is not an offer of insurance, a quote, or a guarantee of coverage. Underwriting decisions, rate classes, and product availability are determined by each insurance carrier and vary by state, age, and health history. Carrier guidelines change without notice.

    What else should you know?

    What does life insurance do?

    Life insurance pays a benefit to the named beneficiary when a covered death occurs under the policy. Families often use that money for living expenses, debts, or final costs; it is not limited to one purpose.

    Who should consider life insurance?

    Consider coverage when someone would face a financial gap if you died. That can include a dependent spouse, children, a co-borrower, or a person who would need to pay your final expenses.

    How can I work out a coverage amount?

    Build the amount from obligations rather than a headline multiplier. Add income support, debts, education and final expenses, then subtract resources actually available for those needs.

    What separates temporary and permanent coverage?

    Term insurance covers a defined period, while permanent coverage is designed to remain for life when its requirements are met. Permanent does not mean impossible to lapse: premiums, charges, and loans still matter.

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